- User Research
- User Testing
- Visual Design
- Responsive Design
- Interaction Design
- Iterative Design Process
UX (User Experience) design focuses on improving the overall usability, accessibility, and satisfaction of a digital product or service. It involves activities such as user research, information architecture, wireframing, and usability testing.
UI (User Interface) design, on the other hand, focuses on creating visually appealing and intuitive interfaces that users interact with directly. It involves elements like visual design, layout composition, interaction design, and responsive design.
Both UX and UI design are essential for creating successful digital experiences. UX design ensures that the product meets user needs and goals, while UI design focuses on creating an engaging and visually pleasing interface. By combining these two disciplines, digital agencies can create effective and user-friendly designs that drive user engagement and satisfaction.