Success Story: A Custom Sales Ecosystem for a Mary Kay Distribution Business

Challenge

HaySion is a Mary Kay distribution business built on a network of consultants. Standard e-commerce and CRM tools couldn’t handle the way the business actually works: every online order belongs to a specific consultant, every payment has to reach the right reseller, and internal management and online sales need to work as one system.

Solution

We designed and developed an interconnected ecosystem of custom solutions covering both internal operations and online sales:

  1. Custom CRM: A central system to manage consultants, customers, orders and referrals.
  2. Online Catalog and Ordering: An integrated product catalog where customers browse and place orders online.
  3. Automatic Order Assignment: Every online order is routed automatically to the customer’s own consultant.
  4. Custom Payment Solution: Payments go directly to the corresponding reseller, with no manual reconciliation.
  5. Reporting and Management Tools: Reports and dashboards to follow consultants, sales and business performance.
  6. Tailored Integrations: CRM, e-commerce, payments and operational workflows connected into a single flow.

Results

HaySion now runs on a fully integrated ecosystem where internal management and the customer-facing sales experience work together. Key processes that used to require manual work, or that standard off-the-shelf tools simply couldn’t support, now run automatically.

Key Outcomes

  • One connected system for consultants, customers, orders and payments.
  • Online sales automatically assigned to the right consultant.
  • Payments routed directly to each reseller.
  • Business logic that off-the-shelf solutions couldn’t deliver, built to fit the way the company works.